The Real Agenda of Advertising & God’s Counter-Narrative
December 6, 2012 3 Comments
The goal of advertising is to convince you that you need something that is non-essential to your survival. 100% of commercials are about non-necessities. Why? Who has to advertise something everyone actually has to buy to survive? Right? So by the very nature of commercials, they are trying to sell you something you can live without, otherwise they wouldn’t need to advertise it because you would have to purchase it eventually anyway. The trick in advertising is to take these non-essentials and make them appear to be essential.
The underlying narrative of some advertising is that we aren’t good enough unless with have X, Y, and Z. They are selling a narrative, often even more than they are selling a product. That narrative is often that you haven’t made it until you dress like this, own this, or drive that. That is how they make these things appear to be essential when they aren’t.
God tells us we have inherent value apart from the products we own. We are made in the image of God. What is more God also tells us that he has already provided everything we actually need! Christian – you are redeemed by the blood of Christ. Nothing is more important than the love God has for you. Bottom line – God is enough. God satisfies. So we find contentment only through Christ…in spite of the messages of discontent the world sends us every minute of every day.