How to Use Google Webmaster Tools in WordPress

Google has recently started offering more information regarding how they search your site. It is quite helpful. Here is how you go about it.

  1. Go to the Google Webmaster Tools page
  2. Sign in to your Google/gmail account (If you need gmail, just email me and ask and I will send you an invite).
  3. Click “Diagnostics”
  4. Click on “Verify”
  5. Click that you want to add the HTML file
  6. Google will give you an HTML filename to upload
  7. Copy that filename to the clipboard
  8. Go to your wordpress dashboard
  9. Click “Manage”
  10. Click the “Pages” tab
  11. Click “Create New Page”
  12. Name it the name that google provide in step 6 by pasting the name you copied above into the Page Title blank
  13. Click “Publish”
  14. Go back to the google webmaster page and click that you have upoladed the HTML file
  15. Have fun exploring the google webmaster tools

A few things google offers:

  • See what errors the google search bot has encountered
  • Control the frequency that google scans your website/blog
  • View statistics on what search queries have been used to access your site
  • See how many people have subscribed via Google reader, iGoogle, and Orkut (Google’s social networking tool)
  • See who has linked to your site
  • etc

About mattdabbs
I am a minister, husband, and father. My wife and I live and minister in Saint Petersburg, Florida. My primary ministry responsibilities include: small groups, 20s and 30s, involvement, and adult education.

49 Responses to How to Use Google Webmaster Tools in WordPress

  1. johndobbs says:

    Link to Google Websmaster tools is not correct. But thanks for this… you surpass me in technological profundity. 🙂

  2. mattdabbs says:

    Does the link work now? I didn’t realize it because I was logged in to gmail. I believe it works now.

  3. odgie says:

    Thanks, Matt. This is really cool.

  4. Work for me too…

  5. aubreyjones says:

    Worked like a charm… Thanks.

  6. If you WordPress install has already modified your .htaccess to redirect all traffic, Google does not accept WordPress’ response of a 200 when it encoutners a 404. So it’s impossible to verify a site once this is in effect.

    What I did was rename .htaccess file, run verify, the file is found, and then return .htaccess file to original name.

    I believe once verified they never need to verify again.

  7. Pingback: My Digital Life » Blog Archive » Problem when Verify a Site at Google Webmaster Tools

  8. banditoz says:

    not work for me. i dont know why
    it just :
    when i crete “googleecfb8ef6732559ea” with no html extension

    when i create “googleecfb8ef6732559ea.html” with html

    see.. so google cant find ->

  9. mattdabbs says:


    Not really sure why that wouldn’t work. Check Ted’s comment above. That may fix it.

    You do have to reverify it from time to time.

  10. Vikram Deo says:

    I tried this but it still says that my wordpress blog is not verified

  11. mattdabbs says:

    It is still working for me. It is probably because you are using blogger and not wordpress.

  12. Pingback: Google Webmaster Tools no Wordpress « Raphael Fagundes - Desenvolvimento Web

  13. Zack Katz says:

    You’re a mad scientist! Thanks for this hack — it worked great. I was trying to figure out some odd-ball javascript, but this works perfectly!

  14. Dave Smith says:

    Banditoz & Vikram – follow Matt’s step 12 very carefully. Yes, the URL of the page ends up having no “.” before the “html”. But the page title does. At first, it wasn’t working for me either, because I was trying to force a “.html” into my WordPress page’s permalink. But I went back and followed Matt’s instructions exactly, it worked like a charm. Thanks!

  15. Pingback: Google Webmaster Tools във

  16. I realize this info is about 2 years old. Does Google still provide this service?

  17. mattdabbs says:

    Still around and kicking. Just google “webmaster tools”

  18. tjkh says:

    thanks. It also works for me.

  19. Roni says:

    It doesn´t work, I had to use the function: pages-> add new

  20. Roni says:

    Thansk you matt

  21. Gayle says:

    Yes, thanks for this! Mine is a hosted blog, not hosted by me, and it seems like a lot of info I find out there applies to the latter, not the former.

    So, I was getting hung up on the fact that since I don’t host it, I can’t just upload an HTML file nor add META tags, like the instructions on the Google Analytics page says to do.

    And, like Dave Smith, said above, I was also trying very hard to force the .html into the permalink.

    After seeing these instructions & comments I realized I didn’t really have to force the .html extension at all. After creating a new page per the instructions here, my permalink looked something like this:

    I was not sure that would work without the dot. But for kicks I just tried substituting the dash with a dot, and removing the trailing forward slash, like this:

    And lo and behold, that link worked in my browser too! Probably has something to do with Matt’s step 12, making the title of the page exactly googleSpecifiedFileName.html

    Regardless, no need to worry if the URL doesn’t have a .html, try it anyway and it should work.

    Thanks again!

  22. Sebastian says:

    Thanks for this, made my life easy.

  23. To make it work I had to modify my theme (it was a bit more complicate that usally because I have a theme based on Carrington).

    I explain how I did (

  24. mtschohl says:

    The permalink on my wordpress site keeps the trailing slash (you cant get rid of it). I am wondering if this is why it wont work?

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  28. thanks for the information on placing webmaster code into the site.

  29. ziggyzip says:

    I have a and this is not working for me. The code google webmaster tool gave me is not like the ones in the previous post or instructions. Please forgive me, I’m very much a beginner.


  30. aflam maroc says:

    This post is great. thank you for sharing these helpful infos. I appreciate your work man

  31. alan says:

    hi i am using google webmaster tool for own wordpress website . when we change our parmalink structure in wordpress admin area. my webmaster account show a lots of cowl 404 not fount error . i think all of this url are old. google webmaster tool does not update automatic sitemap .xml file. how we can remove all these old url ?

    please help me?

    • mattdabbs says:


      I am not so sure with hosted blogs. Read Gayle’s comments above and that may help you with part of your problem. Other than that, I am not sure what to say!

  32. Manish Singh says:

    Grete post I love the query tool from webmaster tool as well. It really gives good insight on rankings. However, I can”t seem to have access data from more than 5 weeks before current date??? Am I the only one?
    Potentially the previous version of the tool was better for ranking trends over time.

    • mattdabbs says:

      I haven’t used in recently enough to know. There are a few subscribers to this thread so maybe someone will read this and have an answer for you. Wish I could be of more help.

  33. Good Boat says:

    I can’t seem to get this to work, google refuses it as its looking at the content of the page 😦

  34. Hi
    i am facing a problem in Google webmaster tool. my WordPress blog tags feed are not properly indexes in Google webmaster tool. webmaster tool show Crawl errors 404 not found, it takes tag title in URl , while actual URl of tag feed are slug .

    webmaster takes URl is — performance/feed

    its take tag title in URl field

    while actualURl is high-performance/feed

    ie slug of tag

    please help me how we can correct this in webmaster tool.

  35. John says:

    HI —
    I’ve tried every which way to get my WP site verified — all failed. I tried creating new page in WP with code — didn’t work.

    I tried uploading the .html page on my FTP — got error message.

    I considered inserting verification code in my home page source code — don’t know how to do that.

    Thanks for any help you can give.


  36. I’ve tried this on my wordpress site hosted by me and have no luck with verifying my website. I even tried to change the -html extension to .html and it wont save. Wish there was another easy way to do this?

  37. it doesn’t work…. i had tried many times.

  38. Robert says:

    I installed the plugin called “Google Sitemap XML” on my wordpress site, it builds my sitemap.xml file and tells me that Google, Bing and Yahoo are now notified of my website. Do I still need to follow the instructions above, or has this plugin done the job for me?

    • mattdabbs says:

      You may still want to access google webmaster tools. It gives you some great data like which search terms are getting people to your site among many other things.

  39. Didn’t work for me, is there an update on this subject? I tried pasting the code in a new page as a title and on the page but it doesn’t work for me. I have a site and can’t edit the metatags, can someone please help me?

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  41. Clarisonic says:

    Very good article. I’m experiencing a few of these issues as well..

  42. Merely wanna tell that this is very beneficial,
    Thanks for taking your time to write this.

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